Media Contact:
Hiroyuki Onishi
mashmatrix, Inc.
415-670-9191
info@mashmatrix.com

Mashmatrix released "Afrous Dashboard for Salesforce" on Force.com AppExchange

Personalized visual mashup dashboard application for Salesforce users

San Francisco, CA (Salesforce.com Dreamforce Conference) November 4, 2008 -- Mashmatrix, Inc. today announced the availability of Afrous Dashboard for Salesforce on the Force.com AppExchange. Afrous Dashboard is an Ajax-powered visual dashboard application that mashups enterprise information resources into one integrated view. Only by drag-and-drop mouse operation, users can create their own dashboards as their main business indicator.

Using the Force.com platform, Afrous Dashboard is immediately available for test drive and deployment on the Force.com AppExchange at http://www.salesforce.com/appexchange/.

Online screencast of Afrous Dashboard is also available in mashmatrix's web site at http://www.mashmatrix.com/en/product/afrous4sf/.

The announcement was made today at Dreamforce '08, salesforce.com's User and Developer Conference.

Features:

• Interactive visual interface (Drag-and-drop layout, partial update, drill-down)
  
• Agile visual development without any programming skills
• Mashup both Internet and intranet resources, including Salesforce

Benefits to CxOs, Managers:

• Monitor corporate activity at a glance and enable decision making faster.
• Establish successful SFA system with user-friendly employee portal.
• Increase business agility by bottom-up improvement.

Benefits to Salespersons:

• Build individual sales dashboard to suit your behavior.
• Organize your success pattern and make it sustainable.
• Enjoy the best salesperson's practice by sharing each other.

Benefits to Call Center Operators:

• Quickly respond to customers by faster navigation.
• Grasp customers' all activity and claim histories at one action.
• Easily extract the best solution from knowledge base.

About the Force.com Platform and AppExchange:

Force.com is the only proven Platform as a Service for building and running business applications in the cloud. The Force.com Platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA, Fujitsu and ThomsonReuters, and more than 70,000 custom applications used by salesforce.com's 47,700 customers such as Cisco, Dell and Morgan Stanley

Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers easily assemble applications with clicks, components and code, and then instantly deploy them on salesforce.com's trusted global infrastructure. Customers and partners are using Force.com to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the Force.com Platform can be easily distributed to the entire SaaS community thru the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About Mashmatrix:

Mashmatrix, Inc. was launched in Jan 2008 to improve the usability of enterprise information system, through the cutting-edge Web 2.0 technologies like mashup or Ajax. Mashmatrix's product "Afrous" gives users the way to integrate their enterprise resources in rapid and cost effective manner. For more information on the company, visit http://www.mashmatrix.com.